Funeral homes are businesses, same as any other. That funeral home in Sydney needs to be able to market itself to stay afloat. With the internet being such a powerful tool for marketing, it’s now become an imperative for any business to have an online presence to keep up with the competition.
Seeing as how the website is now the online persona for a company, it’s important they not only have one, but also that it’s well made. Here’s some tips to help you out.
Consider how you showcase obituaries.
- Good obituaries entries are key in the funeral industry. Obituary entries in newspapers are old-fashioned, but the ideas and guidelines pretty much remain the same. As is the appeal. Visitors tend to head for funeral home sites for obituaries more than any other reason. The thing to remember, for any funeral home in Sydney or anywhere else, is that the family comes first. When it comes to staying updated, you have to ensure that obituaries get added as soon as possible.
Convenience is the word.
- The site has to be user friendly, meaning it has to be intuitive to use, easy to navigate, all while having good aesthetics. All the necessary buttons have to be there, they have to look good, and they shouldn’t be overwhelming to look at. For example, with your obituaries, have a way for them to order flowers easily.
Don’t put your eggs in one basket.
- As much traffic as the obituaries generate, you’ll want every other page on your site to be up to par with it. Evaluate your other sites, make sure they’re well designed. For example, if you’re tackling the ‘About Us’ page, show off. Since people head there when they’re interested in you, take advantage of that interest; inform them of what your funeral home can do for them, and then show your employees’ pictures to give yourself a humanizing aspect.
Offer the choice to pay online.
- More and more people are opting for online transactions; to the point that online convenience is now expected by customers. To that end, offer online payment options for your families on your site; you’ll want to keep the traditional methods around, though.