When you’re looking for someone to hire for handling interior design, or any sort of design, like www.ambertiles.com.au, you’re looking for someone with a site that’s well-designed and functional. After all, if a company or a professional can’t be trusted to design their own site, how could you trust them to work on your home’s design?
A website needs to be user-friendly, inviting, and inspiring, especially so for a heavily creative and visual industry like interior design. It’s a tall order, but there professionals know there are simple ways to make a site that’s sure to impress clients and journalists.
Here’s a few of them.
Floor plan, meet site plan.
As someone who works in interior design, knowing how to create a floor plan is a must. For someone like www.ambertiles.com.au, they can’t just pave willy-nilly. Similarly, you can’t just make a site without having a clear plan on how it’s going to go. Identify your audience, craft a message targeted to them, then get planning.
- Portfolios are your way of showing off the best of your work, most effective with straightforward layouts without long slideshows. Organizing this by style makes it easier for potential clients to find examples of your work that appeals to them the most
- The ‘About Me’ page is paramount to a design profession, as that industry is very much about the client-facing, meaning that that bio needs to both professional, and personal. Don’t just talk about work, talk about yourself, and show them the human side, the creative side.
- Services, duh. What kind of corporate site doesn’t show off what services are offered. Let them know what they can get from you, and be specific. Everyone, after all, has different needs.
- Press and testimonials build up your credibility. Coverage in blogs and magazines, are good, but past clients are the ol’ reliable for a reason. Remember, getting clients to talk about your services cost nothing, but are worth everything.
Naturally, this is the part where you should shine the most. Remember that a site is the representation of your corporate performance, so applying your ideas in interior design helps gives potential clients insight into what you offer. Things like backgrounds, images, font, and how much you put and don’t put all matters.
You’ll also want to remember that, as good as aesthetics are, function is still a must. The site’s structure has to work for the customer, without being cumbersome. Keep navigation minimal, structure the homepage well, and make sure that everything runs like clockwork.