How important is a website to a digital marketing strategy? A lot.
The website is where you’ll be interacting with most of your potential customers. A lot of your marketing activities, regardless of whether they’re online or offline, will send people to your site, even for small things like getting contact details.
A good website is key for any digital marketing endeavour. A good king kong marketing agency review and the like doesn’t happen from out of nowhere, after all; it’s the accumulation of everything the organization and its brand has been doing. On the online space, one of the most important is the website; which basically acts as the ‘face’ of the brand.
Without proper web design, any lofty goals and ideas you have for your site won’t work. You might get it to look good, but technical issues sink a site’s reputation faster than icebergs sink ships. Remember that a website is more than just a placeholder, it’s a key part of your online operations and can support all digital marketing endeavours. That’s where good web design comes in; knowing what works, what doesn’t, and how you can make the most of things.
What makes a website work?
If your website is underperforming, then you need to make some changes to it. Worst case scenario is that you have to start from scratch. Regardless of which is needed, expert insight from a web designer is needed to ensure that the following factors are handled properly.
- Conversion rate is the rate at which leads and customers are converted to actual transactions.
- Competition is part of running a business. Know how the organization/company and the brand are doing.
- Branding is the identity of the site. The site needs to positively and accurately reflect the site.
- Search Engine Optimization is how visible the site is to search engines like Google.
- Responsiveness is a measure of how responsive your site is to user input.
- Site speed is important when you have only seconds to get a customer’s attention. Make sure the site loads quickly.
Know your demographic.
Knowing your target audience does a lot for knowing how you’ll build your site. A personal touch is important in this day and age, and making customers feel welcome and accounted for is a huge part of good web design.
Take the time to know who your audience is, and what they do online, before running some tests on your site. Any design elements on the site should line up with the branding and represent your company properly, giving your audience a clear picture of what your brand is like.
Know your site’s goals.
The key to good web design is to pin down a central goal for the site, and build everything around that. Whether it’s lead generation, sales, or brand awareness, the central goal of a site is the core of everything.