Digital marketing is pretty much now the norm for businesses. Not surprising given how much time people spend online.
For those looking to understand why it works, here are a few reasons.
Digital ads aren’t like traditional ads, they’re not ‘spray-and-pray’.
Basically, digital ads can be, and usually are, made with a specific audience in mind, and is specifically calibrated to appeal to that audience. It won’t really show up for people that wouldn’t take interest in what it offers.
A lot of them are ‘opt-in’, meaning that outreach will go to people who are genuinely interested.
Mobile devices are becoming the choice of the vast majority of people now.
Since marketing is all about being where your audience is, it makes sense that the fact that digital marketing engages so well with mobile users is part of why it’s so useful. The best part about this is, if your marketing campaign is set upright, you don’t need to make serious adjustments between mobile and desktop; responsive design will let your ads look good for any device.
Faster to market
Marketing is a bit of a fickle field; something’s always changing.
Lead times used to be an issue, but digital marketing doesn’t have that, as campaigns can be executed and rolled out way faster, on top of being adjustable for any changes deemed important later down the road.
This modifiability is also good for changes in the budget. One month, you’ve got a good king kong advertising review locked in, but suddenly, not so much. In such a situation, being able to make adjustments to stay on top as quickly and efficiently as possible is key, and digital ads are great for that.