The first step in gaining online presence is to have an engaging website with timely and relevant content. Consumers tend to look for a website before they make a purchase decision because they want to be convinced that they are working with the credible business. Meanwhile, savvier businesses ensure that their websites are accessible through different platforms so as not lose any opportunity to gain revenue.
Through responsive web design, the website looks good on all devices used by consumers whether it is a desktop, laptop, tablet or mobile phone. Web designers make use of various tools like CSS and HTML to resize, hide, shrink, enlarge or move content and make it look good on different screen sizes.
Responsive web design layout makes use of viewport tag and CSS media queries to ensure that it works across different devices. To make sure that all pages are optimized for a variety of devices, a meta viewport tag must be included at the head of the document. The meta view port tag will provide browser instructions on how page dimensions and scaling can be controlled.
In order to provide the best experience to online users, mobile browsers usually render the page at the desktop screen width and try to make content look better by increasing font size and scaling content to fit the smaller screen. However, the font sizes will appear inconsistent to the users who make have trouble with double-tap or pinch-to-zoom to view and interact with content.
When meta viewpoint value “width=device-width” instructs the page, it will match the screen’s width in device independent pixels. This will allow the page to reflow content so that it will match different screen sizes whether on a desktop or a mobile phone. When adding the attribute “initial-scale=1” browsers will establish a 1:1 relationship between the CSS pixels and the device independent pixels regardless of the device’s orientation and allow the page a full landscape width.
On the other hand, it is not enough to have a website because digital marketing strategies must be implemented to generate online presence. One of the best digital marketing techniques is to post relevant content on social media to gain traffic to the website.