Reviews are very important to potential buyers because they hear directly from someone who has actually experienced the product or service that they are planning to buy. In addition, reviews have identifiers and filters for location, company size etc. to help buyers find feedback that is specific to their location.
Companies can use reviews as content in their marketing campaigns. Reviews are user-generated content that is related to the brand but was created by someone who is not connected to the company. Product reviews are unfiltered content that increases consumer confidence. Marketers can integrate user-generated content at every step of the customer’s journey to influence decisions.
Customer reviews have become an important part in purchase decisions whether you are downloading an app for the phone, buying a new set of pans or researching a doctor. Consumers will always look for different sources of reviews and feedback that they can trust.
Marketers can highlight the most relevant customer review received by the business on the homepage, the products page or on the testimonial page. A star rating can also be showcased on the business’ Facebook page to establish the value with which the business holds the customer’s feedback. Once you have started leveraging reviews in your marketing efforts, continue to collect fresh content from your customers in the market.
A digital marketing agency uses king kong agency reviews to tell a story on how they started as a struggling business to become a multi-million-dollar success. Reviews show the capability of the digital team in helping your business grow and succeed.