Working as an artist means that you have to be constantly working and uploading to make sure that you’re standing out. Art fairs, solo shows, media coverage, and other things are all needed to ensure that you’re talked about.
But nothing is better for an artist, a Commercial Illustrator or otherwise, for reaching people and art buyers, than a well-designed website.
But good web design doesn’t just happen out of nowhere. There are certain fundamentals in web design that applies to all industries, but there are also idiosyncrasies. The arts and artists are no exception.
Here are a few elements and design considerations for a site designed for the arts, or for a specific artist. Granted, there is some wiggle room; some space to be bold and unique, but they’re good fundamentals to keep in mind. Like with art, the best way to get around breaking rules is to learn them well, and figure out if you have a good reason to break them.
- When posting photos on your site, ensure that they’re the focus of the aesthetics. That means making sure that there aren’t any other pictures, graphics, and other visual media that takes attention away from your art.
- Naturally, you want to use high-quality and high-resolution digital images. If you want to sell yourself as a proper Commercial Illustrator, then you want to use the best pictures.
- Put up a portfolio or gallery page to make sure that people can see your work online. Make sure it’s easily accessible, preferably part of top-level navigation.
- Each piece needs its own page, accessible from the gallery. This encourages people to take a closer look at them, making sales more likely, while also making it easier to share on social media.
- Talk about each art piece. Give some insight on what inspired it, and the circumstances that surround it. Fans and buyers tend to connect better with art when they know how it came to be.
- Mention if you or any of your works have been given awards or are featured somewhere. This is pretty much social proof for artists.
- Make it easy to buy art by putting direct links for purchasing in each piece.