Businesses will always have competition regardless of whatever industry they belong to. In order to standout in the marketplace, a business needs effective marketing that covers every communication that the business has with the target audience as well as customers.
Visual marketing is an important strategy particularly if it tells a story that people will remember better than words. Every content marketer dreams that their content will go viral on social media platforms. Visual content has more opportunities to go viral than text-based content. According to studies, social media content that includes images consistently performs better than text-based content because humans are visually-oriented.
This is the reason why illustrations can work to the best advantage of a business. Illustrations are typically fun and playful graphics that help a business deliver its message more organically. Illustrations can inform, persuade or influence the target audience in a friendly manner.
How can businesses use illustrations?
Typically, a business uses illustrations on the website or email messages. For example, a financial services company uses an illustration to model statistical distribution and probability. A fun character demonstrates complex financial and mathematical concepts in their presentations and emails. The goal is to present a serious concept in a fun way.
Even if professionals in the financial industry are the focus of the message, playfulness and a little bit of comedy make the topic easier to talk about. Instead of boring slides, illustrations are used in presentations.
Another business uses illustrations on the website, product design, and packaging design to emphasize key messages. There are many terrific illustrations on landing pages to promote the message that the website wants to convey. There are no boundaries to using illustrations to offer consistent and unique branding. People will more likely step in and read a blog when there is an eye-catching illustration. They are also more likely to remember the brand and visual information delivered by the marketers.
You are encouraged to visit Rabinky Art if you need an illustration that conveys your brand’s unique message. People hardly remember the information that marketers provide them but when information is combined with illustrations, the number of people who have retained the message jumps to more than 50%.