Businesses will always have competition regardless of whatever industry they belong to. In order to standout in the marketplace, a business needs effective marketing that covers every communication that the business has with the target audience as well as customers. Visual marketing is an important strategy particularly if it tells a story that people will … [Read more…]
Reviews are very important to potential buyers because they hear directly from someone who has actually experienced the product or service that they are planning to buy. In addition, reviews have identifiers and filters for location, company size etc. to help buyers find feedback that is specific to their location. Companies can use reviews as … [Read more…]
According to surveys, people trust reviews in the same way they trust personal recommendations from family and friends. Consumers like to read reviews because they want to know the experiences of others to make them confident with their purchase decision. Reviews can be used as social proof that can create compelling experiences. How to use … [Read more…]
With the pandemic forcing people to stay at home, online shopping has become the only option for a lot of people to get the things that they want or need. For those shopping for room décor, looking up rugs on Etsy and other places, looking for stuff online can be overwhelming due to the sheer … [Read more…]
The Canadian government is planning a soft rollout of their new electronic logging device (ELD) mandate by mid-2021. The mandate will start out with soft enforcement, starting June, focusing on education and awareness for trucks and truck companies like Titan Transline, as reported by Transport Canada. This means that the new rules won’t immediately come … [Read more…]
Digital marketing is pretty much now the norm for businesses. Not surprising given how much time people spend online. For those looking to understand why it works, here are a few reasons. Targeting Digital ads aren’t like traditional ads, they’re not ‘spray-and-pray’. Basically, digital ads can be, and usually are, made with a specific audience … [Read more…]
Many consumers consider reviews as important information that helps them make a confident decision about a brand. Evidence suggests that customer feedback improves conversions by 270%; a proof that businesses must not ignore. However, the problem of most companies is how to encourage their customers to leave a feedback. The best and simplest way to … [Read more…]
One of the most popular marketing strategies that digital marketers use nowadays is video advertising. According to marketing experts, video advertising is expected to dominate the next decade which suggests that now is the perfect time to learn more about the strategy and how it could improve the reach and overall effectiveness of marketing campaigns. … [Read more…]
Legal matters cover a wide range of topics, with varying degrees of importance and severity. In other words, a traffic ticket and armed robbery are both legal matters, but they’re of such different situations that only one of the two actually requires a lawyer. Not all legal matters require you to go look up a … [Read more…]
Customer reviews are just a few clicks away from consumers. There are websites that are dedicated to customer reviews and online platforms where customers can easily leave their feedback about their experience with a brand. Reviews are so important that even digital marketing agencies use them as an advertising tool. Consumers place the same trust … [Read more…]