Many consumers consider reviews as important information that helps them make a confident decision about a brand. Evidence suggests that customer feedback improves conversions by 270%; a proof that businesses must not ignore. However, the problem of most companies is how to encourage their customers to leave a feedback.
The best and simplest way to encourage a customer to leave a review is to ask. Customers must be given enough time to find value in the product or service before sending them an email or calling them to request for their feedback. If you ask for their opinion early in the process, by the time they have made a conclusion about the product, it is very likely that they have forgotten receiving an email from you.
Customers do not like long and complicated surveys. Simplify the process to encourage customers to leave a feedback. Another option to gain more reviews is to use mobile. More than 50% of internet traffic comes from smartphones which means that there are better chances of getting to people through a mobile responsive survey form builder.
Customers are more inclined to leave a review if they know that the company responds to their opinions. A simple thank you goes a long way in letting a customer know that you value their opinion.
One of the marketing strategies of a digital marketing agency is to highlight the king kong agency review it receives from satisfied clients. New visitors appreciate seeing the reviews particularly since it provides them with a social proof of the brand’s credibility.